A whopping 6.4 TRILLION calories.
Funded by the Robert Wood Johnson Foundation (RWJF), an independent evaluation acted as the calorie counter.
New Year Resolutions
Apparently, the companies made their own New Year resolutions.
The heavy-hitters banded together to participate in the Healthy Weight Commitment Foundation (with its own new acronym, HWCF). Their mission?
- Remove 1 trillion calories from the marketplace by 2012
- 1.5 trillion by 2015
The overachievers are well on their way.
Some of the findings from the RWJF study revealed the following.
Back in 2007, the 16 companies accounted for 36 percent of the calories from all packaged foods and beverages.
The goal motivating the launch of the HWCF in October 2009 was a reduction in obesity (especially childhood obesity) by 2015. In 2010, the following 16 companies joined forces with HWCF.
- Bumble Bee Foods, LLC
- Campbell Soup Company
- ConAgra Foods (includes Ralston Foods)
- General Mills, Inc.
- Hillshire Brands (previously Sara Lee Corporation)
- Kellogg Company
- Kraft Foods Group/Mondelez
- Mars, Incorporated
- McCormick & Company, Inc.
- Nestlé USA
- PepsiCo, Inc.
- Post Foods
- The Coca-Cola Company
- The Hershey Company
- The J.M. Smucker Company
The researchers have not released the results of the entire study. Some of the reasons cited for the reduction in calories include smaller portion sizes, changes in preparation (such as baked versus fried), and reduced total number of servings.
Market studies have shown the healthier alternatives are outperforming other products. Now, that’s a hefty incentive for the participating companies.
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Notice of Disclaimer –Cathy Miller is not an attorney or health care provider and cannot provide legal or health care advice. The information provided is for your general background only, and is not intended to constitute legal or health care advice as to your specific circumstances. We recommend you review legislation with legal counsel and visit your physician for health care issues.